2.1. We may use your personal information in the ways listed below.
Use of personal information under EU data protection laws must be justified under one of a number of legal “grounds” and we are required to set out the ground in respect of each use in this policy. These are the principle grounds that justify Our use of your information:
a) Consent: where you have consented to our use of your information (you will have been presented with a consent form in relation to any such use and may withdraw your consent by notifying us);
b) Contract performance: where your information is necessary to enter into or perform our contract with you;
c) Legal obligation: where we need to use your information to comply with our legal obligations;
d) Legitimate interests: where we use your information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights;
e) Legal claims: where your information is necessary for us to defend, prosecute or make a claim against you or a third party.
2.2 We may use your personal information in the following ways.
For each use, we note the grounds we use to justify each use of your personal information:
a) to on-board you onto the Website. Where you are a Customer or designated contact of a Customer, you will create an account by providing the relevant information as specified in paragraph 1.1.(a) above. Where you are a representative of a Customer, you will create an account by providing the relevant information as specified in paragraph 1.1.(b) above
Use justification: consent, contract performance, legitimate interests (to allow is to on-board you as a user);
b) as part of the on-boarding process described in paragraph 2.1(a) above, where you are a designated contact of a Customer, we will conduct KYC, AML and other checks to decide whether to on-board you on to the Platform. We may disclose such information to third party credit reference and fraud agencies for the purposes of credit analysis and detecting and preventing fraud and crime – please see paragraph 3.5. below).
Use justification: consent, contract performance, legal obligations, legitimate interests (including to ensure you fall within our acceptable risk profile);
c) to provide you with updates and offers, where you have chosen to receive these (please see the section titled “Marketing” below)
Use justification: consent;
d) to ensure that content from our Website is presented in the most effective manner for you and for your computer
Use justification: consent, contract performance, legitimate interests (to allow us to provide you with the content and services on the Website);
e) to analyse it to develop our products, services and systems and to understand our users’ requirements
Use justification: legitimate interests (to allow us to improve our services);
f) to notify you about changes to our service
Use justification: contract performance, legitimate interests (to allow us to continuously develop our services).
We may use your information for marketing our own services to you by email, through the Website and by post, and, where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing.
Use justification: consent (which can be withdrawn at any time – please see paragraph 5.1. below)
Opt-out: we will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us as set out in paragraph 5.4. below.
We may use, and we may engage third parties who may, collect information, by using technologies such as cookies and web beacons, across various websites and devices, for the purpose of delivering more relevant advertisements on our behalf, or on the behalf of third parties, to you on the Service or third party websites, and to perform tracking and reporting functions for our Service, Partner Sites, or other third party websites, and the advertisements you view or click on. We, or third parties we engage, may combine this with Personally Identifiable Information like your name or email address or other information that could be used to identify you, which may be used, among other things, to deliver advertising, including by email, targeted to your preferences and interests derived from your interaction with the Website, Partner Sites or other third party websites, and to better understand your interactions with the Website, Partner Sites and other websites.
To learn more about this type of targeted advertising (also called interest-based advertising), analytics services and your choices, including how to opt-out of some interest based advertising, advertising networks and ad servers, please visit https://www.youronlinechoices.com or http://youronlinechoices.eu/, DAA Consumer Opt-Out Page, NAI Consumer Opt-Out Page and Google’s information page.
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